The best trade on this site
Most conversions here involve a trade-off worth explaining. This one barely does: GIF is a 1989 image format pressed into service as video, and H.264 is an actual video codec. Re-encoding an animated GIF as MP4 keeps every frame and its timing, smooths the palette dithering slightly, and cuts the file size by a factor of five to twenty. The platforms already know this, which is why a GIF posted to most social feeds is quietly transformed into exactly this kind of file.
There is nothing to configure because there is no decision worth making: the tool ensures even dimensions for the encoder, keeps the frame timing untouched, and writes the index at the front of the file so the video starts instantly when embedded.
What to do about looping
The one honest caveat: GIF carries its loop-forever instruction inside the file, and MP4 has no equivalent field. Looping an MP4 is the player's decision. On the web that is one attribute on the video element, and social platforms loop short videos by default. Only a bare desktop player will play it once and stop. If the file's destination is a web page you control, muted autoplay loop playsinline is the incantation that makes the MP4 behave exactly like the GIF did, at a fraction of the weight.
Where the saved bytes come from
A GIF encodes each region of each frame against a fixed palette, with no notion of motion. H.264 spends its bits on differences: a static background costs almost nothing after the first frame, and gentle motion costs little more. The noisier the GIF's dithering, the more dramatic the savings, because dither patterns are expensive noise in GIF and get gently absorbed by the encoder here. Everything runs locally in your browser, files up to 500 MB accepted, though a GIF that size deserved this conversion long ago.