Every October the same picture goes up in every group chat: someone's dog in a hat, taken on a kitchen floor under a ceiling light. This makes the other version — the one that looks like it cost money. You upload the kitchen-floor photo and get back a portrait lit by a carved pumpkin, with a blue rim light behind and hay on weathered wood, shot at a shallow depth of field.
The costume is small, felt and handmade-looking, and it carries no brand marks or lettering of any kind. Four looks to choose from, or leave the choice to the model. Works on dogs, cats and anything else that held still long enough for one photo.